ANALISIS PENGARUH INOVASI ORGANISASI, ORIENTASI PASAR DAN KEUNGGULAN BERSAING TERHADAP KINERJA ORGANISASI (STUDI PADA PERGURUAN TINGGI DI KOTA AMBON)

R. H. Sitaniapessy, Meiske Wenno

Abstract


            The issue of competitiveness shows the position of an organization compared to similar organizations in this case is a university. Public and private universities in Maluku Province have not been included in the category of 300 highly prestigious colleges in Southeast Asia. On the other hand, the Maluku province's development index is also still below several other provinces in Indonesia. From these various problems, state and private universities in Maluku province are obliged to improve their position in competition between universities by developing quality human resource capabilities. This study has objectives which are test and analyze the relationship of organizational innovation to institutional competitive advantage, market orientation to institutional competitive advantage, and institutional competitive advantage to organizational performance.
            Data processing techniques using the SEM approach based on Partial Least Square (PLS) requires two stages to assess Fit Model in a research model. Results testing hypotheses is organizational innovation has a significant effect on organizational competitive advantage, consumer orientation influences organizational competitiveness and organizational competitive advantage has a significant positive effect on organizational performance.

Keywords: Organizational Innovation, Consumer Orientation, Oganizational Competitive Advantage and Organizational Perfomance.


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DOI: http://dx.doi.org/10.30598/manis.v3i2.808

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